Animal Pitch

This is two of a series I called Elements that I pitched Animal, a BMX brand I have followed closely for years. The idea being the spring apparel line is based on Fire, Earth, Water, and Air, as filters for the Animal Brand. Enthusiasts can collect all four and mix and match. Includes shirts, hats, and wind breakers. Only shirts shown here. Just pitch so might not see production but I like them none the less.

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Freedoms Home

Check out new products at Freedoms Home.

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Drawing to Illustrator for a Patch

An angry raccoon as observed and sketched from a photo

An angry raccoon redrawn in illustrator

An angry raccoon on official orders by the Parks Dept. with a chainsaw.

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Fred young and old.

Young Frederick Douglass as a sailor, escaping to freedom in New York

Later in life, after the shows, and speeches, and politicians, and appointments. Quoted about the stormy seas and struggles. The courage to take extreme risks to change his stars. Think of the many talented who took the same risks and fell victim to the teeth of this evil system of judging people for something they had absolutely no control over. Did you get to chose your race, when you were a fetus?

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Health e-mail campaign

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Number Crab

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Spammed myself…

Saw an email I created in my inbox yesterday. Not the first time that this has happened, but it is a “So that’s how it feels…” moment.

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From concept to installation, a holiday job

Here is a kiosk I designed in collaboration with Mixed Greens Event Design on behalf of Edelman, for Heineken. Let’s follow this design from sketch to installation.
It started as all these things do, as a sketch over a conversation…

Lemonade stand was the motif, so the next round went with pennants, and deviated little from the most basic branding tenants:

Some clarity of concept, and an invitation to push the concept from the stakeholders, which included image examples, and the next round was that much closer, minor tweaks, then off to fabrication:

Coupled with lighted garland, and paired with other decorative elements the design which started out sort of flat, was transformed into a rustic, yet inviting brand interaction for Heineken. Adding texture lends a 3d element making a dynamic, and inviting way to promote product and perform a genuine good this holiday season. Holiday Cheer. The gift of Beer!

Heineken Trading Post at Park Avenue Tavern

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Package Design

Package development for the release of the Starbucks Holiday Cups to media outlets. This was a behind the scenes project for a very high profile product release. Such a fun challenge coming up with a clever and festive way to present the work of great artists from around the world, on behalf of such an iconic brand. The big red boxes arrived at select locations announcing the release of the 2016 Holiday Cups. Given last year’s dust up surrounding the cups I was curious how they would be received, people loved them. Package design for Mixed Greens Event Design/ Edelman.

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Pitch work, creating compelling animated content for the web.

Walking Dead EW promo

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