Package Design

Package development for the release of the Starbucks Holiday Cups to media outlets. This was a behind the scenes project for a very high profile product release. Such a fun challenge coming up with a clever and festive way to present the work of great artists from around the world, on behalf of such an iconic brand. The big red boxes arrived at select locations announcing the release of the 2016 Holiday Cups. Given last year’s dust up surrounding the cups I was curious how they would be received, people loved them. Package design for Mixed Greens Event Design/ Edelman.

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